J Balvin Retakes His Creative Process in “Jose”

- J Balvin's sixth studio album "Jose" is a rebirth of the sounds that helped him gain popularity.


Artistic Director/Digital Creator.
J Balvin has broken the language barrier when it comes to popular music. Reinforcing his mission to “change the perception of Latinos in music,” on the long-run, for over decades. He has created a soothing genre of trap aesthetics blended with reggaeton vibes.
Retaking the narratives of the “booming” Latino cultural representation, a tale that flattens differences among people of distinct races, languages and countries. J Balvin is reinforcing the sounds that helped him gain popularity. Taking on the process that created his chart-smashing record in collaboration with Bad Bunny and Cardi B, “I Like It.”
While presenting the sixth studio album which was titled after his first name “Jose.” J Balvin ensures his sounds no longer needs an introduction with the domination of his rainbow aesthetics. The 24-track album gets personal on the third track to the last, “7 de Mayo,” titled after his birthday. Where he tells tales of his emergence from the streets of Medellín into “the pop icon from Latin America.”
The track “7 de Mayo” can’t get any deeper without featuring spoken samples of his mother, Alba, and a speech from the reggaeton forefather, Daddy Yankee during an award show.
“In a barrio in the middle of Medallo, this one was born/With sweat on my forehead/Calluses on my hands,”
